PRIM WEEK 11-10
PREVIEW:
This is a type of research where the characteristics of the product that consumers like. Select one: a. Sales Research b. Relationship Marketing c. Brand Managers d. Product Research Clear m choice y This is a type of research where reactions of consumers to the firms communications are evident. Select one: a. Social Marketing b. Product Research c. Sales Research d. Advertising Research Clear m y choice The focus of Business Marketing is on Industrial Goods or Capital Goods rather than Consumer Products or End Products. Select one: True False Question Not yet answered Marked out of 1.00 11/5/2020 2nd. Quarter Exam shsf.amaesonline.com/mod/quiz/attempt.php?attempt=2596379&cmid=473 3/15 4 When it comes to your customers you need to keep in mind the importance of this. Select one: a. Marketing analysis b. Marketing plan c. Target marketing d. Market research Clear m y choice Question 5 Not yet answered Marked out of 1.00 Ensure you convey to customers exactly what you mean. Select one: a. Clear Communication b. Work ethics c. Improve Customer Service d. Thick Skin Clear m y choice Question 6 Not yet answered Marked out of 1.00 Should describe the approach to creating customer awareness of product or service Select one: a. Promotion section b. Distribution section c. Pricing section d. Product or service section Clear m y choice Question 7 Not yet answered Marked out of 1.00 Question Not yet answered Marked out of 1.00 11/5/2020 2nd. Quarter Exam shsf.amaesonline.com/mod/quiz/attempt.php?attempt=2596379&cmid=473 4/15 Customer Service is the support you offer your customers. Select one: True False 8 They have sophisticated options to allow businesses to target users based on market segments. Select one: a. Market Segment b. Social Media Platforms c. Customer demographics d. Trout and Ries Clear m y choice Question 9 Not yet answered Marked out of 1.00 Show total cost and total revenues at different levels of unit volume. Select one: a. Price b. Product Positioning c. Break-even charts d. Cost-based pricing Clear m y choice Question 10 Not yet answered Marked out of 1.00 Concept of Production includes diminishing 3 marginal returns Cost, Representative Firm, Product Opportunity and ? Select one: a. Cost b. Traditional Marketing c. Value Theory d. Marketing Clear m y choice Question Not yet answered Marked out of 1.00 11/5/2020 2nd. Quarter Exam shsf.amaesonline.com/mod/quiz/attempt.php?attempt=2596379&cmid=473 5/15 11 Can be thought of as a definition of what the organization is or what it does. Select one: a. Vertical Value b. Marketing Plan c. Horizontal Value d. Corporate Mission Clear m y choice Question 12 Not yet answered Marked out of 1.00 It offers an effective way to deliver content to current and prospective customers and can become a catalyst to drive your web site along other traffic marketing assets. This traditional marketing approach often referred to as ? Select one: a. Broadcast b. Push Marketing c. Direct Mail d. Telemarketing Clear m y choice Question 13 Not yet answered Marked out of 1.00 Uses buyers' perceptions of value rather than seller's costs to set price. Select one: a. Break-even point b. Competition-based pricing c. Divisional or product line managers d. Value-Based Pricing Clear m y choice Question Not yet answered Marked out of 1.00 11/5/2020 2nd. Quarter Exam shsf.amaesonline.com/mod/quiz/attempt.php?attempt=2596379&cmid=473 6/15 14 This approach helps customers feel invested in the company and that their opinion is valued. Select one: a. Vary the type of communications you send your customers b. Strive to genuinely improve your customers' lives c. Solicit customer input when making changes to your product or services d. Interact directly with customers Clear m y choice Question 15 Not yet answered Marked out of 1.00 It is an advantage of Command Approach. Select one: a. It does not consider the feasibility of implementing the marketing strategy. b. It reduces uncertainty as to what is to be done c. It divides the organization into strategists and implementers, with noconsideration for how strategy and implementation affect each other. d. It makes decision easier Clear m y choice Question 16 Not yet answered Marked out of 1.00 Relationship Marketing was dominant in 1960's in Southern Europe. Select one: True False Question 17 Not yet answered Marked out of 1.00 Question Not yet answered Marked out of 1.00 11/5/2020 2nd. Quarter Exam shsf.amaesonline.com/mod/quiz/attempt.php?attempt=2596379&cmid=473 7/15 It identifies target customers, ascertains the needs of these customers, and then specifies how the product satisfies these needs. Select one: a. Market Segment b. Trapped Value c. Behavior Analysis d. Customer Analysis
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