PRIM 2ND EXAM
PREVIEW:
It simplifies the pricing process; price competition may be minimized and is perceived as more fair to both buyers and sellers. ANS: COST BASED PRICING It is an assessment that allows you to determine how suitable a particular market is for your industry. ANS; MARKET ANALYSIS An organization's strategy combines all of its marketing goals into one comprehensive plan. ANS; MARKETING STRATEGY What does the final selection of the consumer promotional tools need to consider? ANS; ALL OF THESE – BUDGET – COMPETITIVE RESPONSE – TARGET AUDIENCE A must after implementation of the promotional scheme. ANS; EVALUATION PROGRAM Play an essential role in helping companies reaches their marketing goals. ANS; ALL OF THESE: - SALES PROMOTION – ADVERTISING – PUBLIC RELATION What are the 4Ps of Marketing? ANS; PRODUCT PRICE PLACE PROMOTION A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. ANS ; STAKEHOLDERS The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. ANS ; PRICE Usually targeted at the fence sitters and brand switchers. ANS; SALES PROMOTION Another term for SWOT Analysis. ANS: INTERNAL EXTERNAL ANALYSIS Company weakness may include which of the following? ANS; ALL OF THESE – BAD REPUTATION – POOR CUSTOMER SERVICE – LACK OF PRODUCT KNOWLEDGE A marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. ANS; SALES EFFECT RESEARCH Sets the price for large companies. ANS; DIVISIONAL OR PRODUCT LINE MANAGERS Which of these is an aspect that cannot be controlled? ANS ;INTERNATIONAL MARKETS What activity can help a company improve and maintain internal factors? Ans; BOTH TRAINING AND PERFORMANCE EVALUATIONS In this field of transportation, more passengers are transferred, than loads. Ans; air carriers Which of these is a step in message development? Ans; evaluation and selection External factors that cannot be controlled.The correct answer is: Opportunities and ThreatsAnother term for SWOT Analysis.The correct answer is: Internal- External AnalysisIt is a marketing research to assess the effect an advertisement or some other promotional activity is having,or has had, on sales of the product being advertised.The correct answer is: Sales effect researchIncludes all the businesses/organizations that provide materials to its processing /manufacturing plans.The correct answer is: Material Supplies ChannelThis provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction throughhigh levels of customer service.The correct answer is: Products/services distribution channelInternal factors of the marketing SWOT analysis.The correct answer is: Strengths and Weaknesses Sets the price for small companies.The correct answer is: Chief Executive Officer of CEOCould be convention, trade shows, competition among sales people.The correct answer is: Sales force incentiveAn organization's strategy combines all of its marketing goals into one comprehensive plan.The correct answer is: Marketing StrategyIt is defined as the transportation of the product from the point of production or transshipment to the pointor points where demand has been recorded, in order to satisfy the expectations of the production enterpriseand the consumer.The correct answer is: DistributionAlso called going-rate pricing.The correct answer is: Competition-based pricingA person, group or organization that has interest or concern in an organization. Stakeholders can affect or beaffected by the organization's actions, objectives and policies.The correct answer is: Stakeholders.In this field of transportation, more passengers are transferred, than loads.The correct answer is: Air CarriersSets the price for large companies.The correct answer is: Divisional or product line managersThe amount of money charged for a product or service, or the sum of the values that consumers exchangefor the benefits of having or using the product or service.The correct answer is: PriceIt simplifies the pricing process; price competition may be minimized and is perceived as more fair to bothbuyers and sellers.The correct answer is: Cost-based pricingA simple but useful framework for analyzing your organization's strengths and weaknesses, and theopportunities and threats that you face.The correct answer is: SWOT AnalysisAn assessment which allows you to determine how suitable a particular market is for your industry.The correct answer is: Market AnalysisSeeks to determine whether an ad is communicating effectively.The correct answer is: Communication Effect ResearchA marketing research to assess the effect an advertisement or some other promotional activity is having, orhas had, on sales of the product being advertised.The correct answer is: Sales Effect ResearchIt is the shifting of a load from a production site to where demand occurs.The correct answer is: TransportationIncludes all business activities involved with the flow and transformation of goods and information of goodsfrom raw materials to the consumer.
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